Advertisement: Introducing the launch of Maple Tree Hugger from Ben & Jerry’s!

All the way from Vermont, Ben & Jerry’s introduces the Maple Tree Hugger – maple ice cream with maple caramel swirl and brown sugar brownie chunks.

Only Vermont’s finest maple syrup is used in the making of this delicious new flavor – so delicious that at Ben & Jerry’s Chunkfest 2010, it was voted the favourite flavor!

To celebrate its launch, we developed a brand new Facebook app that invites you to give our virtual tree a hug and also upload photos of you hugging things. Start uploading them now because we’re giving away free scoops for the first 500 photos and until October, for every photo we receive, we will give a scoop to the Singapore Children’s Foundation and throwing a big ice cream party for them.

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