The Life Insurance Association of Singapore (LIA) launched a national campaign in March 2013 which features popular radio host, Flying Dutchman (FD).
The LIA vision is to provide individuals with peace of mind and to promote a society where every person is prepared for life’s changing cycles and for those situations unforeseen.
This campaign essentially features the FD’s near-death experience to get people thinking about life’s unforeseen events and hits home the need for life insurance. As medical expenses are getting more expensive and sometimes, life can change all of a sudden.
Catch the insightful YouTube video capturing the FB’s traumatic heart-attack in comic style here: http://youtu.be/BPujCaGaAFE and for more information about getting yourself protected with life insurance, visit: http://www.lia.org.sg